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Scout InsurTech Interview with Will Ross

Federato
June 16, 2026

Will Ross is the Co-Founder and CEO at Federato, an AI-native insurance platform modernizing and automating the full policy lifecycle, from submission triage all the way through to billing and policyholder management. Will was interviewed by Chris Luiz Co-Founder and CEO at Scout InsurTech.

Will, you've said that carrier executives are telling you in private to bring on the robots. What has shifted?

“This is the first time in two decades that we've seen a new technology introduced to the marketplace that we can all experience as consumers, and therefore intuitively understand what it can do to transform jobs within an enterprise. What we're hearing executives talk about more and more behind closed doors, and increasingly in public, is that they're looking at these technologies and saying, "I can see how this is going to change the way work gets done in our industry, and I'm not inherently looking to be first or to take outsized risks, but this stuff doesn't feel all that risky to me." They're all trying to figure out how they make the right-sized move at the right time for their unique business circumstances. That doesn't mean everything's going to change tomorrow, but the majority of people are actually looking to evolve their organizations. I don't think that's been true in over 20 years in insurance.”

Read the full article on Scout InsurTech.

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